How Page Speed Affects SEO & Google Rankings
Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse. But how does this PageSpeed Insights […]
4 Reasons to Routinely Optimize Your Web Content
How often do you review your web copy? It’s easy for web copy to become stale or outdated. Your web copy needs to be periodically refreshed to ensure it’s performing at its best, and this becomes challenging as your site grows and you continue adding new sales pages. Search trends are in constant flux and […]
Are Web Directories Still Relevant for SEO in 2023?
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the key words in that answer are […]
Why You Shouldn’t Rank Your Homepage
One of the most common mistakes we see in SEO is trying to optimize the homepage for every keyword you want to rank for. This can dramatically reduce your ability to rank for what you want to – AND can even hurt your rankings. Here are some reasons why you shouldn’t focus on homepage […]
40 Most Effective Digital Marketing Tactics and Techniques in 2022
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) […]
Optimize for Featured Snippets to Obtain Position Zero
Google’s featured snippets account for 35.1% of all clicks in the organic search results. Moreover, a featured snippet is like a golden ticket to the very top of the SERPs – even above position one. This mythical no-man’s land goes by the name position zero since it appears above the organic results. If you’ve ever […]
13 Things We Learned from 10 Years of Writing SEO Friendly Blog Posts
We have written and optimized – for our own blog or other pages – thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our […]
The 2022 Guide to Content Optimization
Businesses succeed when they make money. That much is obvious. But to make money, they have to make sales. And to make sales, they first have to be discovered by potential customers. That’s where things get difficult. There are many ways to capture the hearts and minds of your target audience. You could run stellar […]
Why SEO Does Not Work for You & Your Website
So, you’re wondering why SEO does not work for you and your website, right? Haven’t you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn’t actually dead, but there are a few reasons why SEO might not be working for you and your site. We’ve gathered 14 […]
What is an SEO Specialist?
Search engine optimization (SEO) is vital for every marketing campaign, and most marketers and businesses know it. According to a 2021 study, 69% of marketers invested in SEO, and 75% said their SEO tactics were effective at helping them fulfill marketing goals. But every marketer isn’t an SEO expert or even proficient in the field. […]
Content Freshness & Rankings | Does Fresh Content Impact SEO in 2022?
You keep hearing around that the same way true fans like their Apples fresh (I’m talking about iPhones), Google likes its content fresh. Well, it’s somewhat true, but not for the reasons you might think of! Google doesn’t necessarily favor “fresh” content. Some search queries definitely deserve freshness, while others not so much. However, […]
How to Re-Optimize Your Old Blog Posts To Boost Traffic
Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify […]