14 Not-So-Obvious Tools To Succeed in Content Marketing

Search engine optimisation

Content marketing is a powerful strategy for businesses of all sizes, but it can be difficult to know where to start or how to stand out in a crowded market. While many businesses focus on the usual tools like blog posts, social media and email marketing, there are a number of less-obvious tools that can […]

How to Write Better (Beginner and Advanced Tips) 

Search engine optimisation

Whether you’re a full-time copywriter or only write the occasional business email, competent writing skills are a must for just about every professional position.  No matter what it is you write, you want to ensure you’re conveying your thoughts in a way that’s concise, engaging, and completely free of fluff.  There are also many different […]

What Is Curated Content?

Search engine optimisation

Being strong in your content game means posting almost every day. After all, research reveals that content marketers who prioritize consistent content creation are 13 times more likely to see a positive return on investment. However, with the amount of research, planning, ideation and time content creation demands, you cannot create an ideal piece of […]

How to Define Your Customer Avatar (and Sell More to Them) 

SEO Ireland

What does your ideal client or customer look like?  By that, we don’t mean a generalized version of all your existing customers.  Instead, we’re talking about a fictionalized buyer persona that has a name, picture, personality, common pain points, and even marital status.  If that sounds more along the lines of writing a fictional novel […]

The State of Content Marketing in 2023

SEO Ireland

The “content is king” motto keeps its throne, and it is not surprising at all. However, how users and content marketers approach content will change drastically this year. “How?” you may ask.  In 2023, the future of content marketing will shift from derivative and unoriginal content to original ideas and a unique voice. Whatever type of […]

AI vs. Human Writers: What’s the Difference?

SEO Ireland

Artificial intelligence is everywhere you look in 2023, with 37% of businesses already using AI to gain a 40% boost in productivity. Social media sites are exploding with impressive AI-generated content from programs like ChatGPT and DALL-E. One user even got ChatGPT to write a 30-page children’s eBook that he self-published through Amazon.  All this […]

How To Make Your Content Saveable and Tips for Content Creation

SEO Ireland

It is not always easy to create content and keep it high-quality. A content creator has to keep a constant eye on the latest developments. They do this for themselves but also in the interest of the customer. After all, you create content with the customer in mind. When you are aware of the latest […]

The Ultimate Guide to Content Creation in 2022

SEO Ireland

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so.  Why is that? There are more than a few reasons why.  For one, 68% of online experiences begin with a search engine, and that includes potential […]

Creating Content That Ranks: A Guide to SEO-Friendly Content Creation

SEO Ireland

The use of artificial intelligence (AI) content is on the rise. ChatGPT has disrupted a lot of businesses, and marketing and search engine optimization (SEO) is no different. The way you create content and how search engines now look at it is changing — and will continue to change. Smart content creators and marketers can […]

10 Reasons Marketers Love Their Content Calendars

SEO Ireland

Do you want to increase your brand’s online visibility while generating new leads & sales on a consistent basis? If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages).  Content creation is so effective that 82% of marketers actively invest […]

Top Tips for Content Marketing Success. Comprehensive Guide from a Seasoned Copywriter

SEO services

As a seasoned copywriter, I’ve seen the world of content marketing evolve over the years. From the early days of blogging to the rise of social media and video content, the landscape has changed dramatically. But one thing remains constant: the need for high-quality, engaging content that resonates with your target audience. In this comprehensive […]