What Is Content Syndication & How Does It Work?
Do you want to know how to drive more links and traffic back to your site… without writing new content? You’d be able to get more value out of every piece of content you write, get more links, and get more eyeballs. The cool thing is this can be done with content syndication. Today, I’m […]
How x-default can help you | Google Search Central Blog | Google Developers
Monday, May 8, 2023 A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) […]
The State of Content Marketing in 2023
The “content is king” motto keeps its throne, and it is not surprising at all. However, how users and content marketers approach content will change drastically this year. “How?” you may ask. In 2023, the future of content marketing will shift from derivative and unoriginal content to original ideas and a unique voice. Whatever type of […]
Top Google Algorithm Updates Brands Need to Know
Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its […]
Optimize for Featured Snippets to Obtain Position Zero
Google’s featured snippets account for 35.1% of all clicks in the organic search results. Moreover, a featured snippet is like a golden ticket to the very top of the SERPs – even above position one. This mythical no-man’s land goes by the name position zero since it appears above the organic results. If you’ve ever […]