Moz Domain Authority Vs. Ahrefs Domain Rating: Decoding the Metrics

Search engine optimisation

In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). Although both of […]

How to Write Better (Beginner and Advanced Tips) 

Search engine optimisation

Whether you’re a full-time copywriter or only write the occasional business email, competent writing skills are a must for just about every professional position.  No matter what it is you write, you want to ensure you’re conveying your thoughts in a way that’s concise, engaging, and completely free of fluff.  There are also many different […]

10 Tips to Strengthen Your Local Pages Before Black Friday

Search engine optimisation

Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021, […]

Are Web Directories Still Relevant for SEO in 2023?

Search engine optimisation

Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the key words in that answer are […]