Anchor Texts vs Keywords: A Full Breakdown
One of the first questions new clients ask us is the difference between anchor text and keywords. Aren’t they the same thing? No, not exactly. They seem similar, and both appear in your content, yet there is a substantial difference between the two. Not understanding how anchor text and keywords each work could result in […]
11 Integral Technical SEO Tools You Need to Use
As crucial as your on-page SEO efforts are, all it takes are a few technical issues to bring your entire strategy crashing to the ground. If web bots aren’t able to properly crawl & index your web pages, your online visibility will take a serious blow. In fact, you may disappear from the SERPs altogether. […]
3 Easy Keyword Research Strategies To Boost Your Traffic!
While Google always keeps us on our toes with its staggering 600 updates a year, one thing has stayed the same for marketers and that’s website optimization. Keyword research is one of the most important aspects of SEO and 93% of keywords only get ten monthly searches or fewer. With that said, I see a […]
How to Re-Optimize Your Old Blog Posts To Boost Traffic
Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify […]
2023 Local Search Ranking Factors: Tips and Key Takeaways
Whitespark’s 2023 Local Search Ranking Factors report is out, and it’s packed with helpful insights about what marketers believe matters most right now in local SEO – and where to prioritize as you plan for the year ahead. Developed in 2008 by David Mihm and taken over by Darren Shaw in 2017, this report has […]
How ChatGPT Can Help SEO Professionals?
If you’re a search engine optimization (SEO) professional or artificial intelligence (AI) engineer, you must have heard of ChatGPT. It is an AI-powered chatbot that answers questions, summarizes text and generates content. Using natural language processing, ChatGPT offers content solutions to marketers. So, SEO analysts are leveraging the tool to build improved marketing strategies. Many […]
The role of page experience in creating helpful content | Google Search Central Blog | Google Developers
Wednesday, April 19, 2023 Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. We think this all will help site owners consider page experience more holistically as part of the content […]