To make keyword research easier, you need to use the right tool and apply the right tips. The right keyword generator can give you thousands of relevant keywords quickly and help you save a lot of time.
- What and why doing keyword research is important.
- 5 steps to do free and effective keyword research
Creating content for the right audience and reaching them at the right time requires the right keywords to target. Thus, the success of an online marketing campaign lies in good keyword research. That all goes with the relevant keywords.
That is why finding the right keywords is so important in SEO. Once you find common phrases that people use to search for things, you can adjust your content strategy and optimize them to rank for those phrases. A keyword generator is a great tool for researching keywords, making it one of the survival kits for your SEO works.
In this article, you can know the exact steps to find your right keywords, with the help of the right tools like LSIGraph.
Do you know that 91% of pages get no organic search traffic? Thus the top pages from Google drive more than 50 percent of all website traffic? To get a more organic search, a good keyword is one of the most important elements.
Generally, keyword research is a way to figure out what people are typing into search engines. You need to know this to avoid creating content that nobody is searching for. It is much more purposeful to find the “right” keywords and put them into “right” places.
The goal of keyword research is to identify search terms that your site may have the potential to rank for in Google Search. These insights can help inform your content strategy, as well as your larger marketing strategy.
Google is becoming better and better at understanding what people are looking for. Its main goal is to offer content that satisfies the users’ needs. As Google emphasizes more on the quality and relevance of the content, it is now more important than ever to thoughtfully research keywords before you even start writing.
Types of keywords you should know.
#1. Short-tail keyword
Short tail keywords are search phrases with only one or more words. Because of the length, these keywords are less specific than searches with more words.
Individual short tail keywords are being searched more often than individual long-tail keywords. For example shoes, teacup, cake, etc.
#2. Long-tail keyword
Long-tail keywords are made up of three or more words, which are highly focused, and targeted to specific audiences. Long-tail keywords are search queries that get a small number of searches per month. Besides, they tend to be longer and more specific than their “head” counterparts and, therefore, yield a higher conversion rate.
Short keywords are tempting to target. But the more general the search query, the more details you’ll have to include when addressing it. On the other hand, if the search query is specific, you can often answer it rather briefly and still satisfy the searchers.
In other words, creating content for long-tail keywords generally requires less work.
Keyword research is becoming more and more topical. It is no longer about finding one ideal keyword, but about understanding the audience and covering the topic in a comprehensive way. It is one of the most important SEO tasks to help you reach more people with your content.
The keyword researching process helps you find the most relevant keywords in your industry. A keyword finder is also going to provide you with opportunities to get the most out of your entire SEO strategy.
As you start producing content, you may find that you are writing about the same things over and over again. You can take advantage of keyword research tools, like a keywords generator, to find related keywords to the ones you are already using. That way, you can expand not only the depth of your content but its breath as well. If you are able to rank highly for multiple keywords, you can get more traffic to your website.
Here are the 5 steps to help you find your relevant keyword.
#1. Find The Value of Each Keyword
If you want to know what potential return any specific keyword can bring you based on each SERP position, then this keyword value calculator is for you.
1. Find out the monthly search volume of the keyword.
Using an accurate tool like Google Keyword Planner you can find out an approximate search volume for given keywords. Ensure you select the country you are targeting within the settings.
2. Determine the average value of an enquiry/sale.
This could be revenue or pure profit, or whatever figure you want to work with that aligns best with business goals.
3. Determine the conversion rate of the website.
Websites that are already very active with SEO will have lots of data from search in their analytics, which will give you a clear conversion rate. Newer sites you may have to be conservative and insert 1% which is an online average.
#2. Get the idea of ‘seed’ keywords
Similar to short-tail keywords, seed keywords are short. They are typically one or two words, without modifiers. Seed keywords are the foundation of the keyword research process. They define your niche and help you identify your competitors.
For example, if you sell baking machines and equipment, then seed keywords might be:
- baking oven
It should only take a few minutes to find them. As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step.
#3. Doing competitors analysis to know the ranked keywords: RankingGap
Analyzing competitors is one advantageous way to get the top-performance keywords.
Competitor keyword research is one of the most valuable features of keyword tools. However, it is super tedious to find your competitors’ keywords manually. You would literally have to go page by page and guess the keywords your competitors focus on. The good thing is, tools like RankingGap are made specifically for this process.
You can use RankingGap to discover a lot of things about your and your competitors’ keywords. The tool will show you the keywords in four views:
- Missing: Keywords that all competitors rank, but you don’t.
- Gap: Keywords that some of competitors rank, but you don’t.
- Unique: Keywords you are ranking for, but your competitors don’t.
- Common: Overlapping keywords that you and your competitors are ranking for.
Furthermore, if you do not want to find your online competitors manually, you can discover your competitors based on insightful competitor data gathered by RankingGap.
The tool can analyze your competitors’ strengths by gaining in-depth insight into the significant data such as their web traffic, intersecting ranked keywords (common keywords) shared, and their top 10 ranking keywords. An overview of these core metrics will allow you to have an idea of which competitors you should keep an eye on.
#4. Use a free keyword generator tool, like LSIGraph.
Competitors can be a great source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, and you can find these using a keyword generator.
Using a professional keyword research tool saves you a lot of time because you can get hundreds of keywords ideas literally in one click. It offers data you wouldn’t find elsewhere like keyword difficulty, search volume, SERP data. Thus, the tool also gives you a competitive advantage against those who don’t use any keyword tool.
There are a lot of tools that give you keywords, but I want to introduce you LSIGraph. LSIGraph will give you hundreds of keywords that are semantically related to your target keyword.
Like most keyword tools, LSIGraph provides you with trends, volume, cost per click, and competition. However, not only will you get long-tail keywords, but also the LSI keywords. LSI, Latent Semantic Indexing, are conceptually related terms that search engines use to deeply understand the content on a webpage.
To use LSIGraph, you only need to go through 2 steps.
Step 1: Visit lsigraph.com.
Step 2: Type in your main keyword and press the ‘Generate’ button.
Since the costs, competition, and performance of similar keywords can vary greatly from one region to another (even for two businesses operating in the same industry), it’s a good idea to be as specific as possible. You can select your location and language.
When you’ve entered your initial search query, you’ll see a range of keyword data. The keyword recommendations can be found on the left-hand side, and each keyword has four corresponding metrics: Google Search Volume, Competition, CPC, and Trend.
With the free access, you will not be able to see LSV metrics and export features as the pictures showed. However, all the basic data, as well as the great “Top Performing Content” are ready for you to use.
LSV metric is one of the premium features
The best features are only available with the premium membership. If you get your premium access, you can have unlimited searches. Not only that, you will be provided with features that uncover all the accompanying data.
- Unlimited LSI keywords search 24/7: You can get extensive data on all the keywords you’ll need to rank.
- Search volume data for the past 12 months of each LSI keyword.
- Latent Semantic Value (LSV) shows you the most valuable keyword to rank.
- Export your handpicked keywords as PDF & CSV files, no more scribbling down on a notebook or relying on Google Keep.
- Endless exclusive white-label reports give you free rein to customize the report as you like.
- Project manager for every project and client, so you won’t need to frantically dig through your notebook to recall details for old projects
With the help of LSIGraph, you can find a lot of relevant and valuable keywords for your website.
#5. Analyze your keyword list:
Having tons of keyword ideas is all well and good. Some keywords are incredibly easy to rank for, while others are pretty much unattainable. How do you know which is which? Based on the metrics like Volume, CPC, Competition, Traffic, etc, you can figure out which will be the most valuable words.
- Search volume: It tells you the average number of times a keyword gets searched per month. It’s the number of searches, not the number of people who searched. There are cases where someone might search for a keyword multiple times a month. Even if you manage to rank number one, your traffic from a keyword will rarely exceed 30% of this number.
- Competition: SEO professionals typically gauge the ranking difficulty of a keyword. This is to know the picture of that keywords’ difficulties.
- Cost Per Click (CPC): It shows how much advertisers are willing to pay for each ad click from a keyword. It’s more a metric for advertisers than SEOs, but it can serve as a useful proxy for a keyword’s value.
- Trend: With the trend, we know whether the term has some staying power, at least over the year provided here or not. We also know where the term gets the most attention.
#6. Study your customers’ search intent:
After you get your keywords list, you need to filter it out. One of the best ways is to understand what customers want and what they often ask.
Searcher intent describes the “why” behind a person’s search query and what their intended goal is for that search. It is commonly categorized into four different buckets:
- Informational: Queries that focus on finding specific information or answers.
- Navigational: Queries that typically involve brand, product, or service names and are used to find a particular website or page.
- Commercial: Queries that inform purchasing decisions but aren’t directly tied to conversions, and often involve comparisons
- Transactional: Queries that are directly associated with purchasing.
Getting the idea of the customer’s intention helps you study your niche in more detail.
Thus, a good starting point is to browse industry forums, groups, and Q&A sites. This will help you find missing information and opportunity gaps that your potential customers are searching for.
But if you dig deeper into the niche, you’ll find that people that are interested in walking may also use keywords like:
- “GPS watch with heart rate monitor”
- “best android app for walking”
- “how long does it take to walk the X”
- “how many calories does walking burn”
After sorting out all your beneficial keywords, you now can apply them to your website. Besides posting the content on your own blog, you may also consider publishing content as a press release. And, MarkertersMEDIA – a press release content creation platform can help you with this.
Press Release is a form of written communication that is distributed on news media outlets for the purpose of announcing newsworthy content. Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, storing your content inside Google’s (or any other search engine’s) database for easy accessibility.
Analyzing keywords and identifying search trends will help you build pages that best serve the needs of your audience. The relevant keywords provide your customers the information they’re searching for and solving their problems, hence increasing your website traffic.
The keyword-finding process includes the help of the right tools like RankingGap and LSIGraph to give you the best keywords list. Choosing the right keyword generator also needs your careful consideration.
Updated: 18 May 2023