If you’re a search engine optimization (SEO) professional or artificial intelligence (AI) engineer, you must have heard of ChatGPT. It is an AI-powered chatbot that answers questions, summarizes text and generates content. Using natural language processing, ChatGPT offers content solutions to marketers.
So, SEO analysts are leveraging the tool to build improved marketing strategies. Many users feel it might be one of the most powerful search engines ever, as it provides answers in seconds — no wonder Microsoft is planning to invest $10 billion in it.
ChatGPT might be the answer to leveling up your existing SEO strategies. In this post, we’ll discuss this amazing tool and how it can support SEO marketing. Let’s begin!
Why Is ChatGPT Making So Much Noise?
ChatGPT was launched in November 2022 by OpenAI for analyzing large datasets to answer questions. It is a generative pre-trained transformer that utilizes supervised learning to generate human-like responses.
Since its inception, the chatbot has transformed how digital marketers and business professionals look at their marketing tactics.
- ChatGPT can help answer user comments on social media, solve online customer queries and boost engagement.
- Short-staffed companies can use the tool to deliver relevant customer solutions and keep them engaged.
- It can help companies with a small customer service team to attend to their customers efficiently.
But how does this AI wonder stand apart? The answer is – content creation and SEO benefits. ChatGPT can offer automatically generated content to almost any question the user enters. It then helps in keyword research by analyzing huge amounts of data relevant to the intent.
Thus, ChatGPT has become one of the most popular SEO tools in 2023 and helps SEO analysts refine their campaigns. It helps save money, time and effort for any business professional.
ChatGPT and Content Development
One of the primary aims of any SEO marketing professional is to boost brand loyalty and online visibility. This is only possible through excellent Google rankings. That’s why agencies like WrittenlyHub focus so much on improving their SEO campaigns along with product offerings.
When it comes to better SEO performance, you’ll need quality content that readers love. It has to be engaging, relevant, actionable and easy to understand. ChatGPT does just that and faster than your in-house content team. You just have to enter topics to generate content on.
Content Ideation
ChatGPT is an excellent tool to generate content ideas if you’re running short of them. For instance, you need to create content on mindfulness. You need to enter a command like “Generate questions and content ideas about mindfulness.”
The AI tool will create a list of relevant topics that will attract your readers and support your content strategy. This technique becomes extremely useful when you’re unable to create fresh content due to time constraints.
Grammar and Spell Checks
Is your team lacking a top-notch content editor ? Then ChatGPT will help you with this, along with SEO enhancement. This natural language processing software can become your editor and writing assistant.
Improve your content quality, correct spelling and grammar efficiently. Moreover, you can proofread a piece of text and ask the tool to create a readability report. It will help you refine your content and make it more digestible for readers.
Paraphrasing
Creating and posting updated content can become tricky when you have a lot on your plate. Plus, you might suffer from problems like content duplication.
As these aspects can affect your SEO negatively, ChatGPT can be your savior. If you or your writers are suffering from writer’s block, use AI software to paraphrase your existing content. Add some new content to it to make it look unique. It’s a great step for refreshing content.
This way, you’ll receive more engagement on a modified version of previously posted content. As ChatGPT looks after SEO, your site rankings might increase too. It’s a win-win situation here!
Write Meta Descriptions
Need catchy meta descriptions quickly? The smart chatbot can assist you wholeheartedly. Enter the name of your blog post or article heading and instruct ChatGPT to create a meta description for it. You can also add a brief section of your content to aid the software.
Further, mention the maximum number of characters and if you need a CTA along with the description. And voila, you’re meta description will be ready to serve!
Note: Meta descriptions help Google understand your webpage content angles and subject. So, better SEO-rich meta descriptions will elevate your rankings. As a result, you can fulfill your SEO marketing objectives successfully.
Impact of ChatGPT on Keyword Research
When aiming to create content for the target audience, you need to know what they are searching for. You can know this by understanding their search intent and matching your content accordingly. The process is convenient when you have a list of keywords ready.
Keyword Generation
If you want to obtain a list of relevant keywords based on your primary keyword, ChatGPT can produce the list successfully. For example, if your primary keyword is “dog training,” you might receive a list of relevant keywords, including:
- Puppy training
- Leash training
- Behavior modification
- Aggression training
SEO marketing professionals can get a list of semantic and long-tail keywords. Moreover, this magnificent AI tool can produce latent semantic indexing (LSI) terms as per your primary keyword.
What’s more? You can utilize ChatGPT to evaluate your competitor’s content and identify the keywords from it. Strengthening your content marketing and SEO marketing just got better!
Determining Keyword Intent
After having a list of keywords by your side, you can now focus on keyword intent. ChatGPT can assist you in categorizing the keywords according to the search intent. It can include information and transactional keywords.
Use these keywords effectively by aligning them with your article’s or web content’s content angle. You’re bound to receive multiple benefits, like:
- Better organic traffic and engagement
- More content relevancy
- Lower bounce rates
Additionally, ChatGPT can help in grouping keywords subject-wise and will enable you to use them strategically throughout your content.
Keyword Enriched FAQs
Adding FAQs and relevant questions in your content piece makes it more readable for your target audience. However, the FAQ content created needs to be SEO-friendly and embedded with keywords.
This is where ChatGPT shines. It can generate a list of frequently asked questions based on a particular keyword. So, if you enter “dog training” again, your list of questions may look like this –
- How to train my dog to sit?
- How to teach different tricks to my dog?
- Which is the best way to train a hunting dog?
Including primary, secondary and LSI keywords in these questions will enrich them even more. Then, you can add them to your webpage or article to provide comprehensive information to readers.
Tip: Entering a piece of text from an article can also help generate relevant FAQs through ChatGPT.
Create SEO-Rich Summaries
As you can generate text based on keywords and search intent, ChatGPT can also summarize content effortlessly.
Content summarization is an effective step while repurposing content or enriching your category pages. It can also be useful while creating content briefs for interacting with clients.
The process is similar to the other examples described above. Enter an article or blog post, and instruct ChatGPT to summarize it. Specify the maximum word limit to make the summary more precise.
After receiving the summary, you can include the relevant keywords to improve the content quality. The step saves you a lot of time in creating summaries for web pages after performing keyword research.
Frequently Asked Questions
What Can ChatGPT Do?
ChatGPT is used primarily for SEO purposes and is built on OpenAI’s GPT3 group of large language models. It can analyze large amounts of data and produce keywords and phrases according to the user’s preference.
It can help in generating keywords, grouping keywords, creating fresh content, writing meta descriptions and a lot more.
How Can AI Help In SEO?
Artificial intelligence helps in identifying primary keywords and relevant questions your audience might ask. It can help in determining trending topics and developing SEO-rich content.
Moreover, SEO managers use AI for content optimization and improving conversions.
What Are 3 Important Components in SEO Strategy?
The three vital components of any SEO strategy are:
- On-Page SEO – This is the process of optimizing keywords and content to improve search rankings on Google.
- Off-Page SEO – These include techniques like backlink building and are executed outside the website.
- Technical SEO – This involves optimizing factors like page load speed and making the page responsive.
The Bottom Line
Content marketers and strategists at firms like WrittenlyHub are still dipping their toes into the world of ChatGPT. The tool can revolutionize content creation and SEO campaigning due to its efficiency. So, companies might require fewer SEO analysts and content creators.
However, these are still the early days of the AI tool’s development and it needs a lot of refinement. Marketing professionals are yet to wrap their heads around ChatGPT before they can perfect its use.
