Simplifying video presentation on Google Search Results  |  Google Search Central Blog  |  Google Developers

Search engine optimisation

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Thursday, April 13, 2023

Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page.
This will make it easier for users to understand what to expect when they visit a page.

Previously, we showed video thumbnails in two different ways.
For pages where the video was the main content of the page, it appeared at the beginning of a listing:

This remains unchanged. The other format was for when a video was present on a page but not the main element of a page.
In that case, the thumbnail appeared after a listing:

A video thumbnail on a text result

This second format is going away. In experiments, this change has had minimal impact on overall engagement for publishers.

The video thumbnail on text results will no longer appear for pages where the video is not the prominent element on a page.

This change will impact search appearance reported metrics for videos in the performance report in Search Console.
There will be annotations in the video indexing report and the video enhancements report.

To learn more about video indexing best practices, check out the video best practices guide.
For questions, feel free to post in our Search Central help community, where you can join a discussion with like-minded experts.

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