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Getting goodness into you

Vegified

Strategy

A delicious, vitamin enriched way to increase fruit and vegetable consumption.

Idea

A rich, colourful burst of natural ingredients.

The Context

Today’s consumers are looking for convenient ways to make healthier choices and now new juice on the block, Vegified, offers a unique range of great tasting, affordable, vegetable and fruit drinks fortified with six essential vitamins. With four delicious flavours on offer, the range includes Beetroot & Strawberry; Pumpkin Ginger & Orange; Cucumber & Lime; and Bell Pepper & Orange Each variant contains less than 60 calories per 300ml bottle.

The Brief

To create a packaging design and visual language solution that encapsulates the goodness and great taste of these products in an accessible, colourful, impactful and differentiated way.

The Solution

Beautiful little bottles, bursting with goodness. We created designs with a rich, crafted quality that speak of taste and naturalness. We designed a simple bottle silhouette with echoes of traditional artisan bottling. Its squat form and wide mouth are ideally portable with the perfect portion size for a single serve drink.
The Vegified logo at the heart of the design, evokes the rich vegetable source of the juices. It is contained within a striking rustic diamond from which emerges a cornucopia of beautifully painted watercolour illustrations. Label materials and varnishes were carefully chosen to give a tactile rustic feel, to underline the natural simplicity of the products.

The Result

Launching in early April, Vegified is growing in distribution across the Island of Ireland, with positive feedback from many retailers already received.

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