Consumers are increasingly concerned about sugar consumption and are looking for products that allow them to lead healthier lives without compromising on taste. Following a hugely successful relaunch and return to growth on its core range Boyne Valley Foods created 100% From Fruit preserves to meet this need.
Clickworks were commissioned to create an appealing and impactful solution that respected the core aesthetic while clearly communicating the 100% From Fruit message. We used a fresh summer blue and combined it with light appealing typography and the rustic imagery style that is recognisably Chivers.
Author: Rory Dowling