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Image of Chivers Strawberry and Rasberry

Sweetness from Nature

Consumers are increasingly concerned about sugar consumption and are looking for products that allow them to lead healthier lives without compromising on taste. Following a hugely successful relaunch and return to growth on its core range Boyne Valley Foods created 100% From Fruit preserves to meet this need.

Clickworks were commissioned to create an appealing and impactful solution that respected the core aesthetic while clearly communicating the 100% From Fruit message. We used a fresh summer blue and combined it with light appealing typography and the rustic imagery style that is recognisably Chivers.

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