With a 42% growth in ‘health and functional’ products and continued water growth, Deep RiverRock, with its strong brand equity, is now ready to respond with a new affordable water with additional benefits.Deep RiverRock’s new Relax and Revive (R&R) range has been specially created to meet the needs of today’s busy consumers who need help to achieve balance. The ‘Revive’ of either magnesium or zinc will help consumers to keep going or stay ahead while the ‘Relax’ varients of Lavendar or Mint will help consumers to ‘stay in the mood’ or ‘simply relax’, and it all starts with hydration, thanks to Deep RiverRock’s quality Irish water sourced from the Glens of Antrim.
Clickworks created the sleek designs, which combine the iconic Deep RiverRock livery with a sleek, functional design with clinical reassurance. A striking R&R medallion, combined with arresting bottle colours, ensures maximum standout in in-store coolers. The red Revive bottles have cues of action, confidence and strength to match the benefits of the minerals. The purple Relax bottles have cues of life-balancing, calm and soothing to complement the natural ingredients of lavender and mint.
Author: Rory Dowling