Deep RiverRock recently achieved a further success in its innovation journey, moving the entire flavoured water range to sugar free with no calories in response to consumer demand for a greater choice of products that contribute to health and wellbeing.
Deep RiverRock Forest Fruits and Lemon and Lime relaunched with a new recipe in October 2016, joining Deep RiverRock Strawberry, to offer a full zero sugar range of great tasting flavoured water, all with no calories. Following on from the success of the flavoured water range, more opportunities for flavour extensions were explored, the latest of which is Deep RiverRock Coconut – a delicious, refreshing tropical tasting drink that taps in to the current trend for all things natural. Clickworks created the design from sourcing imagery to defining the distinctive colour palette.
Author: Rory Dowling