The annual report of any organisation is one where honesty and transparency is and should be a given – not only in the presentation of the finances but also the insight it provides of the organisation itself.
Many ‘corporate’ annual reports have over the years been reduced to soundbites and clichés, as the ‘safe’ language of the boardroom has been reproduced on the pages of the report. But for the worlds largest amateur sporting organisation, the GAA and it’s Ard Stiúthoir Páraic Duffy have always been very clear – the annual report should be more than a dry recap of past events or marquee occasions. It should remind it’s members and supporters of what went before – and inspire and invigorate them for the future – by word and imagery of the commitment, passion and experience that leads players, volunteers and supporters to don their jersey in all weathers, at all times of the year and dream the dreams that only sport can provide.
So we in Clickworks brought our own passion, to provide the reader “A look inside…”. Reviewing a library of almost 40,000 photographs, looking beyond the obvious to depict and remind a worldwide audience of the part the GAA plays both on and off the pitch, in the life of it’s communities. Supported by the GAA’s Communications Team with words and insights that truly enabled a shared vision and the teamwork to make it a reality.
Utilising a physical window die-cut into key sections, we provide that window that looks beyond the obvious. Any organisation can only bring it’s goals to fruition by having the proper systems, resources and facilities in place to ensure the success of those goals and by overlaying a subtle ‘pitch markings’ inspired grid combined with subtle overlapping blocks of colour throughout the report – we show how the free-flowing play on the pitch is supported by the off the pitch structures and resources that are the envy of many of the worlds leading sporting bodies.
In the words of Páraic Duffy “…obligations can sound mundane and at times, even a little onerous. But we all know why we comply with them – we love our games.” And in this report Clickworks depict not only the ‘All-Ireland Finals’, but a snapshot of all those games and the players, supporters and volunteers in club and county who “knit us into our communities and gives us back much more than we give to it. How fortunate we are.”
You can view the report here.
Author: Alan Howard